Why is a PIM essential for omnichannel commerce?

For organizations that sell through multiple sales channels, product information is much more than just a title, price, or image. Complete product specifications, up-to-date inventory levels, rich content, and consistent product attributes largely determine both the customer experience and the success of your organization.

However, product data often comes from different systems, suppliers, and data sources. This results in incomplete data, duplicate information, and discrepancies across sales channels.

With the NextChapter Product Information Management (PIM) system, you can manage all product information from a single central environment. You can enrich product data, monitor quality, and automatically publish the correct information to every sales channel.

This allows you to create a single source of truth for all your product information.

Designed for modern omnichannel organizations

NextChapter PIM includes all the features that European retailers, brands and enterprises need to centrally manage product information and efficiently publish it to multiple sales channels.

Features include:

    Centralized product informationAI-powered product enrichment

    Flexible product structures and attributes

    Multilingual product content

    Data validations and quality checks

    Bulk operations

    Importing and mapping supplier data

    Roles and permissions

    Publishing to multiple sales channels

    Product collections and assortment management

The correct product information for each channel

Not every sales channel has the same requirements for product information. A marketplace requires different product attributes than your webshop. A B2B portal uses different content and pricing than a consumer website, while international markets require multilingual content, local specifications, and varying regulations.

With NextChapter PIM, you manage all product information from a single central source. You then determine, for each sales channel, which data is published. This allows you to combine centralized control with the flexibility to tailor product information to the specific requirements of every webshop, marketplace, app, retailer, or trading partner.

With over 25 retail partners, we centrally enrich all article data, quickly, efficiently and error-free for all our sales channels. 
/ Maurice van Franck - TopShoe

Smarter enrichment with Artificial Intelligence

Enriching large product catalogs takes a lot of time. That’s why NextChapter PIM uses artificial intelligence to automatically generate and improve product titles, descriptions, attributes, SEO content, and translations.

This allows you to improve the quality of your product information, work more efficiently, and publish new products faster across all your sales channels. In this way, you can always deliver the optimal unified customer journey for your customers.

NextChapter omnichannel PIM solution for brands, retailers, collectives and enterprises

One product, endless applications

The same product information is used on webshops, marketplaces, B2B portals, apps, in physical stores, and by external trading partners. At the same time, each channel has different requirements regarding content, product features, languages, and specifications.

With NextChapter PIM, you manage your product information once from a central source and publish exactly the information needed for each sales channel. This allows you to maintain full control over your product data, avoid duplicate management, and ensure a consistent product experience across all sales channels.

Get more out of your product information

Curious about how NextChapter PIM can help your organization centrally manage product information and efficiently publish it to all your sales channels? We’d love to show you what’s possible during a personalized introductory meeting.