Client case: The perfect palette for LOOkX Group

LOOkX Group, the fast-growing beauty brand with a strong presence in skincare and cosmetics, partnered with NextChapter to bring all of its direct-to-consumer (D2C) and business-to-business (B2B) channels together in one unified digital environment. The result? A flexible and scalable Unified Commerce platform powered by the multiˣ suite.

With this foundation, LOOkX is now able to manage multiple brand shops, launch new propositions quickly, and tailor the experience to both end customers and professional partners. From a centralized PIM and multilingual CMS to smart order routing and marketplace integration, LOOkX now has full control over its digital growth — while staying true to its brand DNA.

Curious how LOOkX built a future-ready e-commerce ecosystem that blends performance and beauty?